BIGO LIVE's Unique Positioning

BIGO LIVE stands out as an intriguing player in the realm of live-streaming platforms.

It may not have the flashy appeal of competitors like Kick, which gained attention for its unconventional approach, or Steam, which leveraged its extensive gaming marketplace.

Instead, BIGO LIVE has carved its niche without a singular defining feature to attract audiences.

Despite this, the platform has steadily climbed the ranks, securing its position as the 7th most popular live-streaming service globally by the third quarter of 2024.

Since we started monitoring BIGO LIVE viewership on March 18, 2024, it's an opportune moment to explore the underlying factors contributing to its success.

This article will examine the current landscape of BIGO LIVE in 2024, focusing on the demographics of its streamers, the types of content being broadcast, and the specific audience segments that BIGO LIVE is targeting to expand its user base.

Key topics to be discussed include:

BIGO LIVE originated in Singapore in 2014, initiated by former journalist David Li and his partner Jason Hu.

Their goal was to tap into the rising trend of social media and live streaming.

The platform officially debuted in 2016 and gradually gained traction in Southeast Asia.

In 2019, it was acquired by the Chinese tech giant Joyy, which also owns other social apps like Likee and Hago.

However, it was during the COVID-19 pandemic in 2020 that BIGO LIVE experienced significant growth, gaining popularity in Latin America and climbing the app store rankings.

By March 2020, it was recognized as the fifth highest app in terms of in-app purchase revenue globally.

One of BIGO LIVE's key strengths lies in its mobile-first approach and its geographical base.

By 2023, the app surpassed 500 million downloads and reached around 400 million users across 150 countries.

Due to its mobile-centric nature, BIGO LIVE is often likened to TikTok rather than traditional live-streaming services like Twitch or Kick.

Although it caters to a smaller audience, it offers content creators enhanced visibility and better compensation compared to TikTok.

BIGO LIVE is dedicated to fostering global connections through various avenues such as entertainment, culture, and education, as highlighted in their promotional materials.

The platform actively encourages community engagement by hosting events that unite users, demonstrating a swift adaptation to this approach compared to rivals like Facebook Live and Kick.

One notable event is the annual BIGO LIVE Awards Gala, which honors exceptional streamers on the platform.

Additionally, events like BIGO Pasar Malam offer audiences a glimpse into cultural experiences, showcasing attractions similar to Malaysian night markets that enchant viewers worldwide.

BIGO LIVE has established itself as a leading live-streaming platform on a global scale.

In July 2024, it recorded an impressive 28.8 million hours of viewership, surpassing competitors like Steam, which garnered 23.7 million hours, and Facebook Live at 22 million hours.

The platform is poised to potentially secure the sixth position next quarter, as its nearest rival, Rumble, may experience a drop in viewership, especially without the draw of U.S. election coverage.

The spike in BIGO LIVE's July viewership can be attributed to the BIGO Summer 2024 event held in Vietnam.

This event featured an exciting elimination tournament that included guessing games and performances, judged by renowned Southeast Asian content creators, such as Keng XII and Cô Milk.

BIGO LIVE has become a prominent platform for content creators, showcasing a diverse range of streamers from various parts of the world, particularly in South East Asia and Latin America.

One standout figure is Drebaby, who has amassed an impressive 6.4 million hours of watch time since March 18, 2024. Brazil leads the viewership charts with 1.6 million hours, although it's worth noting that not all users disclose their location.

What truly differentiates BIGO LIVE from its competitors are its unique features designed to foster collaboration among streamers. The platform offers multi-guest streams, enabling up to 12 creators to collaborate on a single channel for discussions or casual hangouts. Additionally, streamers can join a "bigo family," which provides a supportive community of fellow creators, or utilize the new communities feature to connect with others who share similar interests.

On the flip side, BIGO LIVE also promotes healthy competition among its users. The Player Knockouts (PK) events challenge streamers to earn gifts and likes from their audience to remain in the competition. This feature, introduced in 2017, has drawn comparisons to Twitch's subathons, but with a competitive twist that adds excitement for viewers.

Overall, whether streamers are collaborating or competing, BIGO LIVE's features encourage interaction and engagement, making it a vibrant platform for content creation.

BIGO LIVE's Unique Features

BIGO LIVE distinguishes itself with features that blend traditional live-streaming with messaging capabilities.

One of the standout options is the ability for streamers to initiate private video calls, allowing them to connect with select viewers or fellow streamers rather than just broadcasting to the public.

Additionally, users can enhance their streams using various filters reminiscent of those found on Instagram or Snapchat, adding a creative flair to their content.

A major draw of BIGO LIVE is its innovative 3D avatar functionality.

This feature offers a unique form of personalization, catering particularly to those who prefer to remain off-camera, such as camera-shy individuals or VTubers who engage audiences through their digital personas.

The majority of users on BIGO LIVE interact via the mobile application, which explains why mobile games dominate the streaming landscape on this platform.

Leading the pack is the battle royale title, Garena Free Fire, achieving an impressive 6.2 million hours of viewing since March 18, 2024.

This figure significantly surpasses the next popular game, Tanki X, by 5.7 million hours.

BIGO LIVE and Garena share a strong relationship, originating from Singapore and reinforcing their partnership through esports initiatives.

Currently, while gaming content isn't the primary focus, there is potential for growth in this area as the popularity of mobile games continues to rise, evidenced by events like the recent esports World Cup.

BIGO LIVE has garnered attention for its diverse content offerings, but it also faces scrutiny regarding the regulation of adult material.

The platform allows anyone globally to broadcast with minimal restrictions, leading to the presence of questionable streamers and adult content creators.

While these lenient policies may attract new users, BIGO LIVE is actively working to address these concerns, demonstrating a commitment to user safety that surpasses many of its competitors.

The service is intended for users aged 17 and older, despite the playful image of its mascot, BIGO DINO.

To enhance online safety, BIGO LIVE collaborates with organizations focused on user protection, including Bark, which specializes in child safety, and The Trevor Project, which supports LGBTQ+ youth in crisis.

Ultimately, users must exercise discretion when engaging with any live-streaming service.

A key appeal of BIGO LIVE lies in its potential for streamers to earn significant income.

The platform generates revenue through various channels, including in-app purchases, advertisements, and strategic partnerships.

As of the fourth quarter of 2023, BIGO LIVE boasts 38 million users, with 1.67 million of them making payments, enabling the platform to maintain its operations and offer attractive incentives to new content creators.

The economy within BIGO LIVE is supported by several in-app currencies, which play a vital role in the user experience and monetization strategies.

Aspiring streamers have the opportunity to become hosts on BIGO LIVE, akin to the affiliates program on Twitch.

This allows them to earn additional income that is contingent on their monthly performance metrics.

Earnings are categorized into various tiers, which depend on factors such as the amount of airtime a streamer logs and the number of "beans" they accumulate.

While specific details regarding these payment structures are typically kept confidential between BIGO LIVE hosts and their representatives, some creators have reportedly shared this information online.

Due to the inability to authenticate these figures independently, we have opted not to disclose them here.

However, you can explore what is believed to be BIGO LIVE's payment chart through external sources.

This tiered payment system encourages streamers to engage with BIGO LIVE in a competitive manner, often collaborating with peers to increase their collective bean totals via competitive events and partnerships.

BIGO LIVE aims to cultivate a compelling reason for streamers to engage with the platform beyond mere financial incentives.

The community-oriented features may eventually foster unique subcultures that are exclusive to BIGO LIVE, potentially focusing on the booming mobile gaming sector, which is gaining traction particularly in Southeast Asia and Latin America.

As BIGO LIVE embarks on significant developments, industry observers like Stream Hatchet will be closely monitoring its progress in the forthcoming years.

What is Bigo Live and Bigo Live Diamonds?

Bigo Live Diamonds are the premium virtual currency on the Bigo Live platform, allowing users to purchase virtual goods, services, gifts, and other premium features. These diamonds enable users to send virtual gifts like flowers, hearts, and cars to their favorite streamers, enhancing the interactive experience. Additionally, they can be used to unlock advanced features such as HD video streaming, chat room customization, and special medals. To obtain Bigo Live Diamonds, users can top up through various game trading platforms, providing a seamless way to enhance their engagement on Bigo Live.

Why LootBar.gg is the Best Choice for Bigo Live Diamond Recharge?

If players want to top up Bigo Live Diamonds, they may want to consider using the lootbar game trading platform. Known for its reliability and trustworthiness, LootBar is the go-to platform for purchasing virtual currencies across a wide range of games. When you buy Bigo Live Diamonds on LootBar, you can take advantage of low prices and frequent promotions, ensuring you get the best value for your money. Additionally, the platform supports multiple payment methods such as Visa, Digital Wallets, and Debit cards, offering convenience and flexibility to suit your preferences.

Moreover, lootbar.gg provides 24/7 customer support, living up to its motto of "Reputation First! Customers Foremost!" Whether you need assistance with your purchase or have any inquiries regarding Bigo Live top-ups, their support team is always ready to help. Another significant advantage is the quick delivery system, with Bigo Live Diamonds being delivered within just three minutes. This ensures that players can enjoy their virtual currency without any unnecessary waiting. With these benefits, LootBar stands out as a premier choice for topping up Bigo Live Diamonds.

How to Recharge Bigo Live on LootBar?

To successfully complete a Bigo Live top up on the Lootbar trading platform, begin by visiting the official website at https://lootbar.gg . Once there, choose your preferred language and currency type, then log in to your account. On the homepage, locate the "Bigo Live" option within the Top-Up column. Following this, you'll need to enter your User ID (UID) as per the top-up guidance provided on the site. This ensures that the Diamonds you purchase are correctly credited to your Bigo Live account.

After entering your UID, decide on the number of Bigo Live Diamonds you wish to purchase and click on the “Top-up Now” button. The next step involves selecting your preferred payment method from the available options. Once you have chosen how you would like to pay, click "Pay Now" to complete the transaction. With these steps, you can efficiently recharge your Bigo Live Diamonds through the Lootbar platform, enhancing your experience on Bigo Live.